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Case studies
The section on case-studies will help you find different projects, our learnings from those projects and what solutions we came up to successfully complete those projects.
LA2Day.com - Los Angeles Lifestyle
LA2DAY is an Online Lifestyle Magazine catering to Los Angeles. LA2DAY has been setup in third quarter of 2006 and is run by several enthusiastic creative entrepreneurs and marketing people who have the ambition to grow this venture into a professional organization.
To take the site to next level LA2DAY Team decided to redesign and reorganize the site with a new Layout and implementation of a CMS (i.e. Drupal).
Highlights: 1)Taxonomy and taxonomy access 2) Drupal Themeing 3) Customization of blocks
4) SEO Friendly Drupal
Challenge
1.Site Performance - Site slowed down on Video Implementation When we first implemented video upload capabilities it hit the site performance tremendously, the site was slow to load. 2. Site performance: Site performance went down during peak traffic a couple of times. 3. Special characters in content: It was observed that some of the characters are displayed as special characters in the email newsletter while the site displayed it correctly.
Solution
1) Slow Down: Sharing the load and moved all videos to Amazon S3. 2) Site performance: Performed hardware enhancement and performance tuning on the server. Even moved the database to a different server. 3) Special characters: It was found that content were posted by writers who use to copy-paste content from MS Word. TinyMCE with its ‘paste from word' feature resolved the issue.
Result
Enhancements: 1. Video implementation: Implemented Video capabilities on the site for its music channel with the help of its integration with JW player. 2. Enhanced User Experience: Implemented AJAX features on home page. From home page itself user can browse through all items of any channel. 3. LA2Day NewsletterEpublish & Newsletter: Created two layout files for epublish module. One to serve the Newsletter online and another file generated an inline class html for the same layout that can be utilized by an admin person for the external Newsletter Mailing application MailerMailer (a dedicated service for Emails and Campaign management). 4. Built a module to integrate email (un)subscription, Mailing list management features with MailerMailer.
Casestudies
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